The Direction of Possible
Marketing
Maple Heights High School
Marketing Management students will study business and marketing related topics that will include; sales, advertising, promotion, visual merchandising, human relations, employability skills, management theories and practices, and technology in business and marketing.
Recommended Skills and Traits for Success:
- Effective verbal and written communication
- Innovative problem solver
- Cooperative attitude
- Hard working self-starter
- Ethics
- Eager to participate in business and marketing related activities and field trips
- Desire to compete and succeed in DECA competitions
Professional Pathway
- Customer Service Manager
- Retail Sales Manager
- Entrepreneur
- Marketing and Sales Representative/Manager
- Real estate agent (additional license required)
- E-commerce Marketing Manager
College Credit Opportunities
- Cuyahoga Community College (Tri-C) 3 Credits
- CTAG 3 Credits
Industry Credentials
- Potential for “RISE UP” Customer Service & Sales, Retail Industry Fundamentals, and/or Entrepreneurship and Small Business
Club Affiliation
DECA, An Association of Marketing Students
Instructor
Dr. Thomas Griffin - Maple Heights High School
Instructor/DECA Advisor
Marketing Management
Two Year Program
Grade 11:
Marketing Principles
Professional and Technical Sales
Grade 12:
Strategic Entrepreneurship & Marketing Research